Strategies to Implement for Your 2013 SEO
By Yasir Khan
With a number of websites violating the terms and conditions of Google, it has also been consistently changing its algorithm to maintain its reputation and usefulness as a trusted search engines. The two recently released updates are the Panda (2011) and Penguin (2012). The Panda update targeted websites that are creating low-quality content and the 2012 Google’s Penguin aimed at removing sites that spammed and offensive link building techniques.
This 2013, small businesses and website marketers are more conscious on their website optimization so that they will not be penalized by Google and so maintain a good reputation online in order to be on top of the competition.
Hence, below are some of the best and most-effective strategies that you can implement for your 2013 SEO:
- Google+
Google+ introduction was first deemed as a counter attack to the famous social media site Facebook. Yet today, it is now a professional social networking site that helps a lot in site’s optimization. Studies shows that a huge part of Google Analytics tallies logged come from those logged into many of Google’s products.
- Applicable Content repurposing
Back then, even the respected and trusted website and companies would drown the web with duplicate and rehashed article and blogs. But today, it is a risky thing to do as Google is now stricter on the techniques you used to optimize a website. But there’s good news, because you can execute a little trick on repurposing the content via doc-sharing websites like scribd.com. Turning the articles into PDF files can help you and users take advantage of the information you just post. It’s also the same with turning text content into YouTube videos or making them the subject of a podcast or Ebook and what’s more interesting s you can turn this tip into sales and bucks of money.
- WordPress
WordPress is the most useful and effective type of blogging platform because it sports features and functionalities that is of huge help for you in promoting your website. They have pre-installed plugin like mobile integration and professional-looking layout that you can used to make an impression on users online.
- Back Links
Traffic is the lifeblood of any online business so no traffic means no sales. Creating backlinks for your site is an integral part of an internet marketing strategies because you create traffic which will be converted into website’s visits, online recognition and leads. You must link to more popular websites with more traffic and also build links by blog commenting and guest posting.
- Social Media
One of the best strategies you can perform for your business is the use of social media because they have millions of users logged in every day which you take full advantage to market your websites and products. Also, it is a great way to build a wider customer base. It’s free. Facebook, Twitter, LinkedIn, Pinterest and Instagram are some of the widely used social media sites for branding.
The afore-mentioned tips are just the few strategies you can perform to effectively boost your SEO this 2013. As such, the most typical yet proven and tested way to reach target customer base is through creating an original content because it is what customers are always looking for to answer their learning needs.
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